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Why
a common brand ? |
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- A way to promote a generic brand name and logo all over Europe;
- A proof of quality : Digital Radio brand & DR logo;
- A brand name and logo for use;
A non-profit organization owning this brand and logo will be managed
by broadcasters, manufacturers, supporters who want to use this
brand name and logo only with a simple license.
- A way to promote receivers with a simple message to the consumer;
- A tool to inform listeners that Digital Radio is here;
- A support helping consumer to get the best digital radio receiver.
A choice that takes in consideration the technical quality of
the receiver and the richeness of the content.
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